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Recruitment: HONOLULU Group Marketing Manager

HONOLULU Magazine is seeking a Marketing Manager.

Please send resume and letter of interest to:

Alyson Helwagen, Publisher
HONOLULU Magazine.alysonh@honolulumagazine.com
Internal and External recruitment is simultaneous.

View Job Description

Marketing Manager, HONOLULU Group
Pacific Basin Communications

Job Description:

Works on the following titles:
-HONOLULU Magazine (monthly, 12 issues per year)
-HONOLULU Shops (quarterly, 4 issues per year)
-HONOLULU Family (quarterly, 4 issues per year)
-Whalers Village Magazine (contract publication, 4 issues per year)
-All digital companions to the above titles

Reports to:
HONOLULU Publisher

Duties include but are not limited to:

*   With Publisher, identify all marketing initiatives for the HONOLULU Group brands.
*   Develop and implement strategic marketing plan for all 4 titles, finding opportunities for leveraging multiple HN brands simultaneously, and, when possible, including other PBC titles. Identify and execute tactical steps and resources necessary to achieve marketing goals. Evaluate market conditions, competitor data and implement marketing plan changes as needed.
*   With Publisher, set and manage the budgets necessary to implement marketing plans.
*   Supervise Special Projects Editor, and all needed freelancers to produce advertorial sections both in print and online.
*   Conduct public relations on behalf of the titles, including writing/distributing press releases, writing copy for all marketing collateral, develop and maintain media contacts and media list, manage speaking and appearance bookings for all brand staff, assist with media/speaking training for staff when appropriate.
*   With Publisher, conduct and evaluate audience and customer research, and develop and implement audience/customer growth plans based on that research.
*   With Publisher and Circulation Director, plan and implement initiatives to reach subscriber and newsstand goals. Continually evaluate initiatives and refine for increased effectiveness and cost-benefit productivity.
*   With the Publisher and Advertising Director, develop and maintain strategic alliances and partnerships to meet ad revenue objectives including new product/sponsorship development.

*   With Publisher and Digital Media Manager, develop and implement strategic marketing plan to attract and maintain an appropriate and growing online audience, including but not limited to SEO, paid search, paid banner/other advertising, email newsletters, linking and partnerships.
*   Oversee the development of marketing and promotional information on websites related to all 4 titles.
*   Collaborate with Events Manager to plan and execute brand specific events that support the strategic marketing plans of each brand.
*   Other Responsibilities as market and business dictate.

2012 Summer Journalism Internships

Paid journalism internships available this summer through SPJ’s Hawaii chapter.

Print, online, and broadcast journalism and public relations internships are being offered in summer 2012 through the Hawaii chapter of the Society of Professional Journalists.

Full-time internships (10 weeks at 40 hours/week ) with a $3,600 salary:

  • Honolulu Star-Advertiser (daily newspaper)
  • Pacific Business News (weekly business newspaper)
  • Hawaii Business magazine (monthly business magazine)
  • Honolulu magazine (monthly city magazine)
  • Pacific Edge magazine (quarterly business/lifestyle magazine)
  • Trade Publishing (trade publications)
  • Honolulu Civil Beat (online news)
  • Alexander & Baldwin (corporate public relations)
  • Hawaii News Now (TV news)

Part-time internships (8 weeks at 27 hours/week) with a $2,106 salary:

  • KHON Channel 2 (TV news)
  • KITV Channel 4 (TV news)

Who is eligible: Preference is given to applicants who are Hawaii residents enrolled in a college or university and who went to high school in Hawaii. Preference is also given to students enrolled in a college or university in Hawaii. Applicants will be considered if they will have completed their sophomore year of college by June 2012. Recent graduates are also eligible.

How to apply:

  • Visit www.hawaiispj.org to fill out an online application form.
  • Write a cover letter introducing yourself and explaining why you want an internship, list your relevant coursework or news media experience, and include three references with their contact information.
  • Include samples of your news media work. You can send these as URL links; pdfs,, Word, or .txt files; wmv files for video; or wav files for audio.

Send all materials labeled with your name to spjinterns@gmail.com.

Deadline: February 29, 2012

You will be contacted directly by the news media if they wish to interview you for an internship. If you are a candidate, you will be contacted by April 1.

For more information, contact SPJ’s Craig DeSilva at (808) 282-1038 or at cdesilva@hotmail.com.

JOB FLASH: Online/Associate Editor at Hawai’i Magazine

PacificBasin Communications, Hawaii’s largest locally-owned magazine publisher, is seeking an Online/Associate Editor to work on HAWAI`I Magazine, a bi-monthly national magazine targeting the west-bound U.S. traveler to Hawaii. Its assets are the print product, website, e-newsletter, Facebook account, Twitter account and other ancillary products.

The online/associate editor of HAWAII Magazine will report to the editor, and his/her primary responsibility will be to develop content for multiple platforms to appeal to an active group of Hawaii visitors. Success will be determined by the following factors:

* Ability to produce a magazine, maintain a website, social network presence and monthly e-newsletter

* Also important is the online/associate editor’s ability to work in concert with the publisher and editor to create content that will help build ad revenue; maintain a highly trafficked website for visitors seeking to enhance their Hawaii experience; build a social networking fan base; and produce a monthly e-newsletter.

* These initiatives and the online/associate editor’s performance will be measured in part by online revenue, online traffic statistics, reader surveys, focus groups, industry feedback and subscription renewals and newsstand sales.

Responsibilities include the following:

*Work collaboratively with the Editor and Art Director to help develop strategies that define the editorial future of the magazine, website, social networking platforms, events and ancillary products including mobile and smartphone applications.

*Work with the editor to articulate, plan and execute a multi-platform future for HAWAII Magazine, identifying current and prospective audience markets and products to serve the needs of those markets, identifying core travel content where HAWAII Magazine will lead the discussion.

* Work with the editor and others to continuously improve editorial content to maintain the highest degree of relevancy and interest to the readership. Develop relevant content to respond to existing and new reader segments as determined in concert with the publisher. Budget content and set the mix of editorial products to most efficiently meet reader needs.

* Develop content two issues out within the first six months in position, and continue to have content appropriate to HAWAIIMagazine’s editorial vision and strategic focus developed a minimum of two issues in advance going forward.

* Review all editorial content; edit copy, with the editor research and write at least 50% of all stories for each issue while meeting all deadlines and budgetary objectives.

* Monitor layouts, headlines and work with the art director to develop a consistent visual style for HAWAII Magazine.

* Be the lead for developing and writing original content for the website; conceiving and producing multimedia features, including audio, video and still images, either within our sites or for emerging technologies such as wireless, downloadable audio, video or audio-visual broadcasts. Work with the editor to help to develop and write the monthly e-newsletter.

* Communicate with and work effectively with the sales, creative and circulation departments to achieve the business goals of themagazine.

* Perform other related duties based on business needs


* Bachelor’s Degree in Journalism or equivalent experience

* 2-3 years writing/editorial experience with solid, proven researching, reporting and writing skills

* Writing/editorial experience with Hawaii destinations and activities preferred

* Must have working knowledge or strong interest in learning and working with web software and programs including Dreamweaver, Photoshop, Joomla, WordPress, Email Service Providers, and others.

To apply, please respond HAWAI`I Magazine editor Derek Paiva at derekp@hawaiimagazine.com with your resume by Friday, December 24, 2010 or by postal mail to HAWAI`I Magazine ATTN: HUMAN RESOURCES, 1000 Bishop Street Suite 405, Honolulu HI 96813.

JOB FLASH: Vegas Magazine Seeks Freelancers

It’s worth a gamble! Element Media Inc., publisher of Pacific Edge Magazine, is looking for experienced freelance writers well versed in Las Vegas for its quarterly travel publication, Las Vegas Bound.

They are looking for writers who frequently visit Las Vegas, or know a great deal about the area and would be able to contribute stories for the magazine. Las Vegas Bound currently serves as the in-flight publication for Vacations-Hawaii charters to Vegas and is the only magazine dedicated to Hawaii’s Vegas enthusiasts.

Interested writers can contact Element Media Managing Editor Lauren Kawana, who is also a board member for AAJA Hawaii, at (808) 737-8711. Send over writing samples and a resume to Element Media Inc., Executive Center, 1088 Bishop St., #2305, Honolulu, HI, 96813.

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